About the Client

The client is a fast-growing transportation company aiming to simplify city commutes with an on-demand taxi booking experience. Their mission was to offer safe, affordable, and fast rides through a digital-first approach. With a vision to expand regionally, they needed a modern solution that balanced user ease with operational efficiency.

  • Industry

    Travel and Accommodation

  • Business Type

    Startup

  • Services Provided

    Mobile & Web Application Development, UI/UX Design, AI Integration, Backend Development.

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Purpose of the APP

Making urban travel more accessible and tech-driven

The goal was to develop a high-performing mobile application that would revolutionize how users book and experience taxi rides. The app needed to provide a fast and friction-less booking process, allowing passengers to request rides instantly and view available drivers nearby. Real-time GPS tracking was a key requirement, ensuring users could monitor their driver’s route and estimated arrival time with precision. Secure, flexible payment options also had to be integrated, enabling users to pay through cards, wallets, or cash with ease. Additionally, the platform needed to offer a seamless onboarding process for both drivers and passengers—minimizing setup time while maximizing user engagement. On the technical side, the app's backend had to be robust, scalable, and ready to handle thousands of simultaneous requests as the user base expanded across different regions.

Amir Hussain CEO MetroCab Service

They delivered beyond expectations. The app is smooth, smart, and scalable—exactly what we needed.

Key Features That Drive the App Forward

We developed a robust taxi booking app with user-friendly features tailored for modern city life. From effortless ride booking to real-time support, each feature was designed to improve both the rider and driver experience.

01

Real-Time GPS Tracking

Live location updates for both drivers and passengers.

02

Instant Ride Booking

Book a ride in seconds with minimal input.

03

Fare Estimation

Accurate fare predictions before booking confirmation.

04

In-App Payments

Secure and flexible payment options within the app.

05

Driver Rating System

Riders can review drivers post-trip for quality assurance.

06

Trip History Logs

Full records of completed rides for easy access.

Our Process

Our team followed a structured development process to ensure the app was built to scale. With research-backed decisions, agile development, and continuous testing, we delivered a reliable ride-booking experience ready for real-world use.

Discovery & Research

Conducted market research and competitor analysis to align the app with urban commuter expectations.

Design & Prototyping

Created intuitive UI/UX designs with quick-access booking features and smooth navigation flows.

Development/Integration

Built the app using scalable technologies and integrated APIs for GPS, payment, and driver dispatching.

Testing & Launch

Rigorous testing for bugs, speed, and security before publishing on Android and iOS platforms.

Problems

  • Long booking times.
  • Inaccurate fare charges.
  • Poor driver-rider communication.
  • Unclear ride statuses.
  • Limited payment flexibility.

Solution

  • One-tap booking functionality.
  • Smart fare estimation based on real-time distance.
  • Built-in chat and call options.
  • Real-time trip updates and tracking.
  • Integrated multiple payment gateways.

Color & Typography

The app’s color palette uses bold yet friendly tones—primarily yellow, black, and white—to reflect energy, visibility, and professionalism. Paired with modern, easy-to-read typography, the design reinforces usability and helps users navigate with confidence and clarity.

Base color

Primary/Accent

FEC400

Secondary

B7083C

Warning

FB8A00

Error

F44336

Info

#727478

Background

BgLight

white

Base color

ContentTertiary

gray700

ContentSecondary

gray800

ContentPrimary

gray900

ContentDisabled

gray300

Poppins

Indian Type Foundry

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvwxyz

Snapshots of the App

The app’s color palette uses bold yet friendly tones—primarily yellow, black, and white—to reflect energy, visibility, and professionalism. Paired with modern, easy-to-read typography, the design reinforces usability and helps users navigate with confidence and clarity.

A Roadmap to Rapid Growth
and Success

Post-launch, the taxi app saw strong adoption and impressive performance metrics. Users praised the speed, clarity, and real-time features, while drivers benefited from simplified operations. The app continues to scale in multiple cities.

  • 50,000+ rides booked within the first 60 days

  • 30% increase in user retention after 3 months

  • Average driver rating improved by 42%

  • App rated 4.7+ stars across both app stores

  • Reduced average wait time by 38%

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